E-Commerce is All About Reputation
A major component of e-commerce is the lack of actual contact between seller and buyer. Each of your buyers gives you a degree of trust every time they buy something, because they don’t get to check out the merchandise until after you deliver it to them. Here are the 4 major trends identified by experts. A reliable online reputation management (ORM) company knows how to watch and adopt the effective strategies to manage online reputation in eCommerce business.
Rapid Growth of Review Sources
Consumers are more attracted to review sites online. It fuels the growth of various online review sources like Facebook and Google.
Suspicious Approach to Positive Reviews
While ninety percent of the American population believes that reviews are not trustworthy. Around one- third of online product reviews are found fake in one study. Despite it, there are various things you can apply to build credibility.
Integrating SEO and ORM
Owing to the increase in star ratings and online reviews, SEO and ORM are twisted. By combining both, you can have an opportunity to influence online reputation through easily adaptable strategies.
Need of Chief Experience Officer
Today, all eyes are on customer experience. Here comes the role of a CXO or Chief Experience Officer. He works in a cross-functional way with various business units and ensures positive interaction with customers.